Viral marketing is exactly that. Performed correctly, it will spread wild like a virus through Kansas City, and will catch on with user after user. This is how Hotmail, MySpace and Facebook were started - all free services that allowed people to interact in a way that no site before it had done.
An effective viral marketing strategy should contain some of the following:
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
Among the trends of viral marketing is email video marketing. Whether you actually email a video to a user's inbox, or you email a link to a video, you are still marketing your product or service. With the advancements on the web in video with YouTube and others alike, people love to sit and watch videos. If you make them short, sweet, entertaining and provide calls to action you really are setting yourself up for success. These are used to drive traffic to web sites, which in turn increase your revenue.
Allow us at Bonner Springs Web Design to institute your viral marketing whether with widgets, games or email video marketing. This is a very effective way to send Kansas City traffic to your site and to get yourself heard.