Search Engine Optimization is really a true science of its own - sometimes, even referred to as VooDoo. Why is this? SEO is not like designing - where you know exactly how the end product will look, perform and function. SEO doesn't consist of just throwing all of your keywords onto the page as many times as they will fit - you must have relevant title tags that contain researched keywords that are "sprinkled" throughout the content of that give page. There are things that can be done to a web site to temporarily rank it higher in Google, but these tactics are against search engine standards and policy. Any tactic that is not in search engine compliance that is implemented to deliberately manipulate the search engines is known as black hat SEO.
The content of your page should be written with a very conversational tone and not as if you are writing it strictly for SEO purposes. Unfortunately, Search Engine Optimization can be easily confused for spamming because may people spend time blasting the same words over and over again. Believe it or not, but the crawlers are smart enough to block out what has been over optimized. Experienced SEO Specialists, like we have at BSWD, understand that there really is a fine line of acceptability that the search engine spiders go by. They also understand the best SEO results come from following techniques outlined by the search engines themselves is generally the best way to go.
It is highly recommended that you not try to do your own search engine optimization on your company website. Without the proper knowledge of the SEO industry it is very easy to make a few minor changes that will negatively impact the site's rankings in Google and other search engines. It takes hundreds upon hundreds of training and research hours to be able to appropriately optimize your site to rank competitively. Bonner Springs Web Design has already done the training and research required to successfully optimize web sites in the Kansas City are, such as yours. Why not let us handle your search engine optimization?
All of this is included in your annual web site fee. There is no hidden cost. Some web sites, however, will benefit from more aggressive search engine marketing. For these web sites, we offer two additional levels of service at very reasonable prices.