People are more likely and willing to link to companies they are familiar with. There is already a certain level of trust. The familiarity and trust factor is one reason knowledgeable, well-established companies obtain natural links in large numbers.
How can your company start to increase its familiarity and trust online? As sales slow and employees [...]
It is estimated that 90% of all online traffic is achieved through the various search engines. If your web site does not have a page appearing in the top 10 search engine result positions (SERPs), the chances of someone clicking on your listing, and actually visiting your site, are low. If you are not in [...]
Most of us understand local SEO strategies on traditional search engines such as Yahoo and Google. We have done this form of local SEO for years.
The process typically involves geographic-based keyword analysis. Business locations are segmented into neighborhood, Zip Code, city, county, state, region, and other geo-qualifying derivations. Unique Web site pages serve as geo-based [...]
For years, link popularity and Google PageRank have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.
What is Link Popularity?
The theory goes [...]
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SEO stands for Search Engine Optimization and is the onsite methodology of improving your visibility on search engines such as Google by understanding how the search engine algorithms work, and building your website and web presence around these algorithms. The goal of SEO is to increase the likelihood that your website will rank in the [...]
Google (NSDQ: GOOG) on Thursday said that it has begun turning electronic copies of printed documents (PDF files generated from scanned paper) back into digital text using optical character-recognition (OCR) technology. In the past, scanned documents were rarely included in search results as we could not be sure of their content, said Google product manager [...]
The blog article confirms that the methods that we use to get high search engine rankings are correct. But read it for yourself:
Inbound link building is important but content is even more important
Googler Maile Ohye writes the following about inbound links in his article:
Inbound links are links from pages on external sites linking back [...]